The verbal
spat between Flipkart and Snapdeal has given Amazon enough time to think and
strategize to go ahead of its desi counterparts.
The Indian players are making big strategies to outperform each other but both
are losing market share. Amazon who launched its Indian marketplace in June
2013 is inching ahead. As per a report by Morgan Stanley (March, 2015) the
market leader Flipkart has 44% market share of Indian e-retail whereas market
follower Snapdeal has 32%, Amazon is having 15% and rest 9% is divided among
other players.
In May 2015,
the unique visitor count for Amazon was marginally more than Flipkart and way
ahead of Snapdeal. The figure below depicts the detail count of Unique Visitor
in May 2015. It shows the popularity of Amazon is increasing. With Indianised
ad campaigns and catchy taglines like ‘Hindusthani Dil Chahata Hai - Aur Dikhao Aur Dikhao’ , Amazon is changing its image. It
is also using the Indian Post very extensively to reach out to the remote and
rural areas.
The war is
becoming bigger and interesting. New players like are adding extra fuel to it.
Stiff competition among the e-retail players will prove benefit to the Indian
Consumers. So let’s be calm and watch it.
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