Wednesday, December 10, 2014

In-Memory Analytics: A Faster Computing Method



“In-memory computing will have a long term, disruptive impact by radically changing users’ expectations, application design principles, products’ architecture and vendors’ strategy”
Donald Feinberg, Gartner VP and Distinguished Analyst

“In-memory is just a hype spread out by SAP”

Introduction:
Be it the support for the increase in bets from 12000 per second to 15000 per second for the online gaming company Bwin.party, the near-real-time insight into product availability for customers by the retailer Edgenet or be it the response by ConAgra, an $18 billion-a-year consumer package good company to the fluctuating costs of 40,000 raw material, the in-memory analytics made it possible.  Before going to the business aspect of in-memory analytics let’s have a look into what is in-memory analytics and how it is helping business to grow faster?

In-memory analytics facilitates querying of data from Random Access Memory (RAM) instead of physical disk. Data can be loaded from multiple source into the system memory directly. This helps in faster processing of data and faster business decision. Following figure depicts the general difference between the Traditional Computing and In-Memory computing.



Types:
There are 5 types of In-Memory analytics and they are:




Major Industry Drivers:
The figure bellow shows powerful drivers push organizations towards In-memory analytics.


The first and foremost driver for In-memory analytics is Big Data. To handle wide volume, velocity and variety of data faster computing technology is required and In-Memory is the need of the time. Real-time analytics is the second and an important driver. To make faster, accurate business decisions, organizations are relying on the real-time analytics and In-memory analytics makes it easy. Another driver for this new technology is the need of scalability and flexibility that required for the business. In the other hand some factors are there standing as hindrance for this technology to adopt. Among them lack of knowledge and development, security challenges are main hinders.

Value Creation:
The four dimensions of the value created by In-Memory Analytics are:
1. Performance: The time taken for data analysis comes down drastically from hours to seconds. In-Memory Analysis allowed levering the most recent data for the purpose of analysis and informed decisions.
2. Process innovation: The performance gain gives space for innovation in various application and it leads to competitive advantage for the organization.
3. Simplification: Due to reduction in layer the complexity of data models can be reduced significantly. This simpler architecture reduces the sources of potential error.
4. Flexibility: During analysis new data source can easily be plugged in as an additional source of information and this provide flexibility to the data analysis.

Adaptation Rate:
As per a survey done by Deloitte (German CIOs) 52% of respondents said that they are still evaluating the IMA technology, where as 22% CIOs said that they are on the plot and only 4% said they have adopted this technology. The bellow graph shows the break down:



Conclusion:
IMA is the future of computing but requires a clear strategy for all steps from evaluation to implementation. This includes, but is not limited to, the identification and evaluation of opportunities for the utilization of IMA, business case development, management of the implementation as well as learning and change management for pilot scheme and roll out.    

References:



           

Wednesday, December 3, 2014

The Firefox Dilemma


The recent news about Firefox has created a buzz in the Internet market. Firefox has dropped Google as the global default search engine provider and selected Yahoo for the U.S Market. Is it a correct strategy for Firefox? How much Firefox going to earn from Yahoo in future? Will it be a sustainable partnership? Before going to answer these questions let's get into an in depth analysis of the web browsers and search engine market.

Web Browser Market:


The figure-1 depicts the October 2014 market share of the major Internet browsers. Clearly Google Chrome is the market leader with 40.8% of market share, followed by Internet Explorer (IE) and Mozilla Firefox with 17.9% and 16.0% market share respectively. There are two typical revenue models for any Internet browser:
1.      Revenue from search royalty: The browser company gets royalty from the search engine providers. When someone searches anything using the search engine and search engine generate revenue from the ads. This revenue is shared between the web or Internet browser provider. And a major chunk of revenue for web browser comes from this channel.
2.      Fix licensing fee for pre-installed browser on the mobile/handset: This a secondary way of revenue generation. Think about a scenario when you buy any mobile device there are certain pre-installed applications. The manufacturer of the mobile phone has to pay certain amount as the licensing fee to the application developer. So whenever any browser is pre-installed in any mobile device, then the manufacturer pays to the web browser company. 

Search Engine Market:

We can get insight about the Search Engine Market Share data from Figure-2(a) and Figure-2(b). Clearly Google is the market leader in case of desktop as well as mobile and tablet platform. At the same time Yahoo stands 3rd in the desktop space behind Baidu (The Chinese Google) and 2nd in the mobile platform.

Mozilla Firefox: 
Mozilla Firefox is an open-source web browser, available for Windows OS, Linux OS and Mac OS. It also operates in the mobile space providing web browser for Android OS. It was initially released on September 23, 2002. The current revenue of Mozilla Firefox is $314 Million and it is up by just 1% from last year revenue. A major chunk, around 90% of this revenue comes from Google. Figure-3 shows the year-on-year revenue of Mozilla Firefox and figure-4 shows the revenue from Google.                      



Partnership with Google:

As per a press release by Mozilla- “Firefox users alone search the web more than 100 billion times per year”. Google has been the global default search engine for Firefox since 2004. This 10 year-long partnership came to an end in this year (2014). Keeping the values of choice and independence in mind Firefox dropped Google as the default search engine. As per Mozilla it is a strategic decision. But I don't think so. Because it is called "RIVALRY".

Google introduced Google Chrome, a free-ware web browser in September 2, 2008. And gradually Chrome has eaten up the market share of Firefox. And on the year 2012 Chrome tapped into the 46.90% of total browser market share and became the market leader. Mozilla became the market follower. Again in 2014, IE over passed Firefox and became the challenger for Chrome. Figure-5 shows the year on year market share of Mozilla and Firefox. The growth of Google in the search engine market as well as in the web browser market has created problem for many organizations. Yahoo and Firefox are affected by it. As per the new strategic initiative a collaborative partnership between Yahoo and Firefox will strive to regain the past glory
  





This the new ad campaign by Firefox named as "Choose Independent".